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Au (Gold) Tower A new centre for Dubai's gold industry, the Au (Gold) Tower is a landmark 37-story development located in the heart of Jumeirah Lake Towers Free Zone. The impressive Tower has been themed for the industry Tower and stands tall among more than 80 towers in the bustling JLT project. Environs by silent lakes and wonderful gardens the Au (Gold) Tower provides an ideal location for businesses at a primary site on the Sheikh Zayed Road. With a wide range of office spaces for lease measuring above and below 1,560 square feet in size, the Gold Tower is intended to be the centre for gold traders and only DMCC approved licensed companies can operate from this tower.