Off-planOff-plan building · Continental Investments
Boutique 23, Al Jaddaf
Highlights
Boutique 23 at a glance
About Boutique 23
Boutique 23 is a mixed-use building in Al Jaddaf, Dubai, developed by Continental Investments. It holds about 328 units: studios, 1-bedroom apartments, 2-bedroom apartments, 3-bedroom apartments, commercial units. Depending on the unit, windows look out over Community.
27 units changed hands in the last 12 months, registered with the Dubai Land Department. Recent sales went through at a median of AED 1,818 per sq ft.
Boutique 23 is one of 64 buildings in Al Jaddaf: 24 are complete and 32 are still being built.
Boutique 23 is an innovative mixed-use development that embodies the essence of modern living in Dubai. This 23-storey landmark features a blend of residential, commercial, and retail spaces, making it an ideal choice for those seeking a vibrant urban lifestyle. Key highlights include:
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Residential Variety: The complex offers thoughtfully designed apartments ranging from 1 to 4 bedrooms, featuring floor-to-ceiling windows that provide stunning views of the city and canals. Interiors boast sleek finishes, smart home technology, and modular kitchens, ensuring comfort and style.
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Prime Location: Nestled in the thriving Al Jaddaf community, Boutique 23 is conveniently located just minutes from Dubai Mall, Dubai Marina, and Dubai International Airport. Its proximity to cultural attractions, luxury hotels, and recreational facilities enhances its appeal.
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Comprehensive Amenities: Residents enjoy a range of amenities including a rooftop swimming pool, fully equipped gym, landscaped courtyards, and dedicated children's play areas. Retail outlets on the ground floor provide easy access to shopping and dining.
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Sustainability and Investment Potential: With a design that promotes sustainable living and a strategic location, Boutique 23 offers promising investment opportunities, making it suitable for both homeowners and investors seeking high rental yields.
Boutique 23 is set to redefine urban living, combining comfort, convenience, and a touch of luxury in one of Dubai’s most dynamic neighborhoods.
In a nutshell
- A mixed-use off-plan building
- Located in Al Jaddaf, Dubai
- Developed by Continental Investments
- Unit types: Studio, 1 Bed, 2 Beds, 3 Beds, Commercial
- Sizes from 350 to 2,610 sq ft
- Views: Community View
- Features: Barbeque Area, Children's Play Area, Shared Pool
- Service charge from AED 11.49 per sq ft
- Al Jadaf metro station 0.5 km away
- Status
- Off-plan
- Developer
- Continental Investments
- Location
- Al Jaddaf, Dubai
- Construction
- 65%
- Unit types
- Studio, 1 Bed, 2 Beds, 3 Beds, Commercial
- Prices from
- AED 472.0K
- Median price per sq ft
- AED 1,818
- Service charge
- AED 22.18 per sq ft (2026)
- Nearest metro
- Al Jadaf, 0.5 km
Building details
Inside Boutique 23
Facilities in Boutique 23
Boutique 23 lists 3 features and facilities for its residents.
- Barbeque Area
- Children's Play Area
- Shared Pool
Properties in Boutique 23
Studios in Boutique 23
There are about 36 of these in Boutique 23, from 350 to 390 sq ft. They have recently sold for a median of AED 685.0K, or AED 1,860 per sq ft. Owners who resold made a median 9% over what they paid.
1-bedroom apartments in Boutique 23
There are about 126 of these in Boutique 23, from 430 to 610 sq ft. They have recently sold for a median of AED 900.0K, or AED 1,850 per sq ft. Owners who resold made a median 8% over what they paid.
2-bedroom apartments in Boutique 23
There are about 90 of these in Boutique 23, from 740 to 900 sq ft. They have recently sold for a median of AED 1.3M, or AED 1,650 per sq ft.
3-bedroom apartments in Boutique 23
There are about 1 of these in Boutique 23, from 2,610 sq ft. None has sold recently enough to quote a price.
Commercial units in Boutique 23
There are about 75 of these in Boutique 23, from 450 to 2,390 sq ft. They have recently sold for a median of AED 1.1M, or AED 1,570 per sq ft. Owners who resold made a median 2% over what they paid.
| Unit type | Units | Size | Median price | Median rent |
|---|---|---|---|---|
| Studio | 36 | 350 sqft32.5 sqmt – 390 sqft36.2 sqmt | AED 685K | – |
| 1 Bed | 126 | 430 sqft39.9 sqmt – 610 sqft56.7 sqmt | AED 900K | – |
| 2 Beds | 90 | 740 sqft68.7 sqmt – 900 sqft83.6 sqmt | AED 1.3M | – |
| 3 Beds | 1 | 2,610 sqft242.5 sqmt | No recent sales | – |
| Commercial | 75 | 450 sqft41.8 sqmt – 2,390 sqft222 sqmt | AED 1.1M | – |
Sale trends in Boutique 23
Median sale price
AED 895K
Median per sq ft
AED 1,818
Price ranges from the most recent registered sales, by unit type:
- 1-bedroom apartments: AED 830.0K to AED 1.2M (431 to 606 sq ft), across 9 sales
- Studios: AED 590.0K to AED 705.0K (349 to 388 sq ft), across 6 sales
- 2-bedroom apartments: AED 1.2M to AED 1.4M (767 to 829 sq ft), across 5 sales
Recent transactions in Boutique 23
| LocationStatus and unit | PricePer sqftPer sqmt | SpecsSize and bedrooms | DateSold by |
|---|---|---|---|
| Boutique 23, Al JaddafOff-planApartment | AED 590,000AED 1,691 /sqftAED 18,202 /sqmt | 349 sqft32.4 sqmtStudio | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 705,000AED 2,020 /sqftAED 21,743 /sqmt | 349 sqft32.4 sqmtStudio | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 669,000AED 1,917 /sqftAED 20,634 /sqmt | 349 sqft32.4 sqmtStudio | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 1,243,188AED 1,621 /sqftAED 17,448 /sqmt | 767 sqft71.3 sqmt2 Beds | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 900,000AED 1,848 /sqftAED 19,892 /sqmt | 487 sqft45.2 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 1,150,000AED 2,361 /sqftAED 25,414 /sqmt | 487 sqft45.2 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 1,010,000AED 1,965 /sqftAED 21,151 /sqmt | 514 sqft47.8 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 1,225,235AED 1,569 /sqftAED 16,889 /sqmt | 781 sqft72.6 sqmt2 Beds | Developer |
| Boutique 23, Al JaddafOff-planApartment | AED 1,360,000AED 1,759 /sqftAED 18,934 /sqmt | 773 sqft71.8 sqmt2 Beds | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 950,000AED 1,848 /sqftAED 19,892 /sqmt | 514 sqft47.8 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 1,390,000AED 1,677 /sqftAED 18,051 /sqmt | 829 sqft77 sqmt2 Beds | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 890,000AED 1,831 /sqftAED 19,709 /sqmt | 486 sqft45.2 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 840,000AED 1,949 /sqftAED 20,979 /sqmt | 431 sqft40 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 700,000AED 1,804 /sqftAED 19,418 /sqmt | 388 sqft36 sqmtStudio | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 830,000AED 1,618 /sqftAED 17,416 /sqmt | 513 sqft47.7 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 880,000AED 1,452 /sqftAED 15,629 /sqmt | 606 sqft56.3 sqmt1 Bed | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 1,220,625AED 1,579 /sqftAED 16,996 /sqmt | 773 sqft71.8 sqmt2 Beds | Developer |
| Boutique 23, Al JaddafOff-planApartment | AED 620,000AED 1,598 /sqftAED 17,201 /sqmt | 388 sqft36 sqmtStudio | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 700,000AED 2,006 /sqftAED 21,592 /sqmt | 349 sqft32.4 sqmtStudio | Owner |
| Boutique 23, Al JaddafOff-planApartment | AED 995,000AED 1,936 /sqftAED 20,839 /sqmt | 514 sqft47.8 sqmt1 Bed | Owner |
Boutique 23
Al Jaddaf
AED 590K
AED 1,691 /sqftAED 18,202 /sqmt
Off-planApartment349 sqft32.4 sqmtStudioOwner8 Oct 2026Boutique 23
Al Jaddaf
AED 705K
AED 2,020 /sqftAED 21,743 /sqmt
Off-planApartment349 sqft32.4 sqmtStudioOwner22 Aug 2026Boutique 23
Al Jaddaf
AED 669K
AED 1,917 /sqftAED 20,634 /sqmt
Off-planApartment349 sqft32.4 sqmtStudioOwner11 Aug 2026Boutique 23
Al Jaddaf
AED 1.2M
AED 1,621 /sqftAED 17,448 /sqmt
Off-planApartment767 sqft71.3 sqmt2 BedsOwner19 Jun 2026Boutique 23
Al Jaddaf
AED 900K
AED 1,848 /sqftAED 19,892 /sqmt
Off-planApartment487 sqft45.2 sqmt1 BedOwner3 Jun 2026Boutique 23
Al Jaddaf
AED 1.2M
AED 2,361 /sqftAED 25,414 /sqmt
Off-planApartment487 sqft45.2 sqmt1 BedOwner12 May 2026Boutique 23
Al Jaddaf
AED 1M
AED 1,965 /sqftAED 21,151 /sqmt
Off-planApartment514 sqft47.8 sqmt1 BedOwner15 Apr 2026Boutique 23
Al Jaddaf
AED 1.2M
AED 1,569 /sqftAED 16,889 /sqmt
Off-planApartment781 sqft72.6 sqmt2 BedsDeveloper10 Feb 2026Boutique 23
Al Jaddaf
AED 1.4M
AED 1,759 /sqftAED 18,934 /sqmt
Off-planApartment773 sqft71.8 sqmt2 BedsOwner7 Feb 2026Boutique 23
Al Jaddaf
AED 950K
AED 1,848 /sqftAED 19,892 /sqmt
Off-planApartment514 sqft47.8 sqmt1 BedOwner28 Jan 2026Boutique 23
Al Jaddaf
AED 1.4M
AED 1,677 /sqftAED 18,051 /sqmt
Off-planApartment829 sqft77 sqmt2 BedsOwner27 Jan 2026Boutique 23
Al Jaddaf
AED 890K
AED 1,831 /sqftAED 19,709 /sqmt
Off-planApartment486 sqft45.2 sqmt1 BedOwner23 Jan 2026Boutique 23
Al Jaddaf
AED 840K
AED 1,949 /sqftAED 20,979 /sqmt
Off-planApartment431 sqft40 sqmt1 BedOwner15 Jan 2026Boutique 23
Al Jaddaf
AED 700K
AED 1,804 /sqftAED 19,418 /sqmt
Off-planApartment388 sqft36 sqmtStudioOwner7 Jan 2026Boutique 23
Al Jaddaf
AED 830K
AED 1,618 /sqftAED 17,416 /sqmt
Off-planApartment513 sqft47.7 sqmt1 BedOwner3 Dec 2025Boutique 23
Al Jaddaf
AED 880K
AED 1,452 /sqftAED 15,629 /sqmt
Off-planApartment606 sqft56.3 sqmt1 BedOwner17 Sept 2025Boutique 23
Al Jaddaf
AED 1.2M
AED 1,579 /sqftAED 16,996 /sqmt
Off-planApartment773 sqft71.8 sqmt2 BedsDeveloper25 Jul 2025Boutique 23
Al Jaddaf
AED 620K
AED 1,598 /sqftAED 17,201 /sqmt
Off-planApartment388 sqft36 sqmtStudioOwner19 Jun 2025Boutique 23
Al Jaddaf
AED 700K
AED 2,006 /sqftAED 21,592 /sqmt
Off-planApartment349 sqft32.4 sqmtStudioOwner2 Jun 2025Boutique 23
Al Jaddaf
AED 995K
AED 1,936 /sqftAED 20,839 /sqmt
Off-planApartment514 sqft47.8 sqmt1 BedOwner2 Jun 2025
Service charges in Boutique 23
The 2026 service charge in Boutique 23 is AED 22.18 per sq ft for homes, AED 11.49 per sq ft for shops. It is paid yearly by the owner, covers upkeep, security and shared areas, and is set by the building’s owners association and registered with the Dubai Land Department.
| Unit type | Rate per sq ft | Size | Yearly charge |
|---|---|---|---|
| 1 Bed Apartment (2026) | AED 22.18 | 430 sqft39.9 sqmt – 610 sqft56.7 sqmt | AED 9,537 – AED 13,530 |
| 2 Beds Apartment (2026) | AED 22.18 | 740 sqft68.7 sqmt – 900 sqft83.6 sqmt | AED 16,413 – AED 19,962 |
| 3 Beds Apartment (2026) | AED 22.18 | 2,610 sqft242.5 sqmt | AED 57,890 – AED 57,890 |
| Retail (2026) | AED 11.49 | 450 sqft41.8 sqmt – 2,390 sqft222 sqmt | AED 5,171 – AED 27,461 |
| Studio Apartment (2026) | AED 22.18 | 350 sqft32.5 sqmt – 390 sqft36.2 sqmt | AED 7,763 – AED 8,650 |
Source: Dubai Land Department service charge index. Rates are reviewed each year.
Boutique 23 payment plan
How the developer's price is paid, in the order each instalment falls due.
- 1.Down Payment10%
- 2.During Construction50%
- 3.On Handover40%
Boutique 23 floor plans

1 bedroom, Unit 02

1 bedroom, Unit 07

1 bedroom, Unit 08-10

1 bedroom, Unit 11

1 bedroom, Unit 12

2 bedrooms, Unit 01

2 bedrooms, Unit 03

2 bedrooms, Unit 06

2 bedrooms, Unit 13

3 bedrooms, Unit 01

3 bedrooms, Unit 02

3 bedrooms, Unit 03

3 bedrooms, Unit 04

3 bedrooms, Unit 05

3 bedrooms, Unit 06

3 bedrooms, Unit 07

3 bedrooms, Unit 08

3 bedrooms, Unit 09

3 bedrooms, Unit 10

3 bedrooms, Unit 11

3 bedrooms, Unit 12

3 bedrooms, Unit 13
Nearby amenities
Around Boutique 23
Transportation near Boutique 23
The nearest Dubai Metro station from Boutique 23 is Al Jadaf (green line, 0.5 km, about 6 min walk), then Creek (green line, 0.6 km, about 7 min walk). Stations planned on new lines nearby include Creek Interchange Station (blue line, 0.6 km, about 7 min walk) and Dubai Festival City (blue line, 1.2 km, about 14 min walk).
- Al JadafGreen line · 0.5 km · about 6 min walk
- CreekGreen line · 0.6 km · about 7 min walk
- Creek Interchange StationBlue line · 0.6 km · about 7 min walk
- Dubai Festival CityBlue line · 1.2 km · about 14 min walk
- Dubai Healthcare CityGreen line · 1.8 km · about 6 min drive
- Dubai Creek HarbourBlue line · 2.5 km · about 7 min drive
Shopping and groceries near Boutique 23
The closest is Spinneys / Dubai Festival City,, 1.4 km from Boutique 23 (about 5 min drive).
- Spinneys / Dubai Festival City,Supermarket · 1.4 km · about 5 min drive
- Lamcy PlazaShopping Mall · 3.5 km · about 9 min drive
- West Zone Supermarket / Al Arti Plaza, KaramaSupermarket · 4.1 km · about 10 min drive
- Lulu Hypermarket / Al Karama, DubaiSupermarket · 4.1 km · about 10 min drive
- Spinneys / Bin Sougat Centre, Al Rashidiya, Dubai International Airport Rd.Supermarket · 4.7 km · about 11 min drive
Restaurants and hotels near Boutique 23
The closest is Intercontinental Dubai Festival City, 1.1 km from Boutique 23 (about 13 min walk).
- Intercontinental Dubai Festival CityHotel · 1.1 km · about 13 min walk
- Crowne Plaza Dubai Festival CityHotel · 1.1 km · about 13 min walk
- Grand Hyatt DubaiHotel · 1.8 km · about 6 min drive
- Raffles DubaiHotel · 1.9 km · about 6 min drive
- Al Bustan Rotana - DubaiHotel · 2.7 km · about 7 min drive
Hospitals and clinics near Boutique 23
The closest is German Medical Center Fz L.L.C, 1.5 km from Boutique 23 (about 5 min drive).
- German Medical Center Fz L.L.CHospital · 1.5 km · about 5 min drive
- Tower ClinicHospital · 1.7 km · about 5 min drive
- The City HospitalHospital · 1.8 km · about 6 min drive
- The Creek Hospital DubaiHospital · 2.2 km · about 6 min drive
- Mayo Clinic Middle EastHospital · 2.2 km · about 6 min drive
Parks and leisure near Boutique 23
The closest is Zabeel Park, 4.4 km from Boutique 23 (about 11 min drive).
- Zabeel ParkPark · 4.4 km · about 11 min drive
- Creekside ParkPark · 6.1 km · about 14 min drive
Schools near Boutique 23
The nearest is New Indian Model School, 1.6 km away. Ratings are the KHDA's latest inspection grades.
- New Indian Model SchoolIndian · KHDA: Good · 1.6 km
- The National Charity School for Girls (Br of The National Charity School for Boys L.L.C)Ministry of Education · KHDA: Acceptable · 1.7 km
- Gulf Indian High SchoolIndian · KHDA: Good · 1.8 km
- Grammar SchoolUK · KHDA: Acceptable · 1.8 km
- Swiss International Scientific School FZ-LLCInternational Baccalaureate · KHDA: Not inspected due to COVID 19 · 1.9 km
- Universal American School - BranchUS/IB · KHDA: Very good · 2.2 km
Other buildings in Al Jaddaf
Al Jaddaf has 64 buildings. A few others to compare Boutique 23 with:
Off-plan
Affini
Al Jaddaf · Hamrk

Al Waleed Garden
Al Jaddaf · 007 Properties
Ready
Off-plan
Off-plan
Things to consider about Boutique 23
In its favour
- Al Jadaf metro station is within walking distance.
- An active resale market: 27 sales in the last year make it easier to price and to sell.
- Owners who resold have made money: a median gain of up to 9%.
- Several schools within 3 km.
Worth checking
- Service charges of up to AED 22.18 per sq ft are on the higher side for Dubai.
- Still being built: the handover date can move, and the price is paid in stages before you get the keys.
Specialists
Brokers who know Boutique 23
These brokers handle sales and lettings in Boutique 23 and can tell you what is available now.

Anmar Tareq Hasan
Property Advisor

Hajar Kilani
Property Advisor

Khalid Abdul-Hadi
Senior Property Advisor

Majd Mikhael
Associate Director

Alexey Chernov
Property Advisor

Ibrahim Almajdoubeh
Property Advisor

Riham Mourtada
Property Advisor
FAQs
Boutique 23: questions answered
Buying, selling or renting in Boutique 23?
A broker who works Al Jaddaf will tell you what is available and what comparable homes went for.