From the architectural masterminds behind Burj Khalifa and The Dubai Mall, comes a disruptive innovation in the retail sector. Set by the historic Dubai Creek and the iconic Dubai Creek Tower, Dubai Square by Emaar will definite the future of retail and mesmerise the world. The world-class new icon, Dubai Square – in its totality - represents a 2.6-million square metre (about 30 million square feet) retail, hospitality and residential district for the future.
With Dubai being the fourth most visited destination in the world, Dubai Square will also be the closest mega-retail district to millions of visitors passing through Dubai International Airport, which is just 10 minutes away. In addition to serving the over 3 million population of Dubai, and over 13 million unique transit passengers to Dubai, it will also serve over 2.5 billion people who are only 4 hours flying time from Dubai.
Stretching across 750,000 sqm of gross floor retail space, Dubai Square will be equivalent to the size of 100 football pitches. But the destination’s magnitude and the adjacency to the global must-see attraction, Dubai Creek Tower, are only the beginning of its universal appeal.
Inspired by the world’s best destinations
Inspired by the world’s best shopping destinations like London's Oxford Street, Los Angeles's Beverly Hills and Sienna Squares, Dubai Square is destined to break down the barriers between online and in-mall shopping, blur the distinction between retail and entertainment and dissolve the boundaries between the indoor and the outdoor.
Designed for the modern consumer
Dubai Square is designed with the modern consumer in mind. Offering experiences that go well beyond traditional shopping, it offers an assortment of spaces to socialise in an authentic city atmosphere, and raise the bar on ‘quality time’.
Dubai Square is spread across three levels, each presenting a unique set of experiences to the customer. Skylights, glazed roofs and shopfront windows will be part of the sensory visitor experience. Parks, patches of green and lush landscaping will provide a natural balance to state-of-the-art facilities. Special LED technology is set to drive impactful and interactive backdrops and delight customers throughout their journey.
Driven by tech innovation
Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and delivering a social experience like none other, the all-new Dubai Square is designed for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century.
Technological innovation permeates every aspect of Dubai Square’s function. Championing ‘omnichannel retailing’, it will offer customers a seamless blend of shopping via desktop, mobile or at a retail store. The physical and the digital at Dubai Square co-exist in harmony, with stores acting as showrooms for their online presences.
An unbeatable entertainment repertoire
Dubai Square’s entertainment repertoire will delight and astound each visitor. A futuristic entertainment arena with 3-D projection mapping, theatrical sound and lighting, high wire rigging and other cutting-edge attributes is at the heart of the offering. This world-class entertainment venue is set to host concerts and theatre shows, celebrity performances, acrobatics shows, museum-quality exhibitions and more in the way of fun for all ages.
Chinatown and three levels of joyful retail and leisure
Dubai Square will be home to the Middle East’s largest of its kind Chinatown, offering a wide range of retail attractions on the league of similar precincts globally. The Chinatown draws on the presence of over 200,000 Chinese nationals living in the UAE and the thousands of tourists arriving annually to the country. It builds on the strong Chinese investments in the UAE and the momentum gained by Chinese tourist arrivals with the introduction of visa on arrival by the country.
Visitors to Dubai Square will not just shop and dine; they will mix, socialise and witness the new era of experiential retail.