Key Takeaways
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#DubaiDestinations summer campaign runs from July 4 to July 31, 2025, promoting indoor and outdoor attractions during the hot season.
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The program highlights festivals, waterparks, beaches, mall-based activations, and family-friendly indoor events.
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The campaign aligns with Dubai Summer Surprises, offering over 7,500 deals, activities, and prizes from June 27 to August 31.
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With events like indoor fun runs and cultural performances, the campaign aims to boost summer tourism and resident engagement.
Vibrant Summer Backdrop for Residents and Tourists
Dubai’s latest initiative, the #DubaiDestinations summer campaign, launched on July 4, 2025, and runs through July 31. Spearheaded by Brand Dubai under the Dubai Media Office, the campaign promotes the city's diverse entertainment options during peak heat—from indoor escapes to refreshing outdoor venues.
It aims to spotlight Dubai’s broad array of leisure sites—indoor theme parks, beaches, children’s attractions, waterparks, hotels, poolside resorts, and major landmarks—encouraging both residents and tourists to actively enjoy the city in summer.
Integration with Dubai Summer Surprises
The initiative closely ties with Dubai Summer Surprises (DSS) 2025, running from June 27 to August 31, featuring over 7,500 deals, family entertainment, headline concerts, and prize giveaways.
Part of DSS includes indoor fun runs in top malls (Dubai Hills Mall, City Centre Mirdif, Mall of the Emirates, Wafi Mall, Dubai Festival City Mall). Events began on June 28 and continue through August 31, inviting all ages to join 1 km–10 km routes, complete with medals and refreshments.
This convergence of campaigns ensures a seamless blend of entertainment, fitness, and savings for the community.
Events and Experiences to Explore
Indoor Attractions & Waterparks
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Highlighted indoor family destinations and waterparks to escape summer heat.
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Oman Drizzle, #DubaiDestinations lists indoor and poolside retreats across the city.
Shopping & Entertainment
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Major malls host mall-wide activations, pop-ups, and entertainment linked to DSS.
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Summer Holiday Offers run until July 17 with up to 75% discounts.
Fitness & Family Events
Strategic Goals
Dubai continues to drive summer tourism and local engagement through initiatives like DSS and #DubaiDestinations. The objective is clear:
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Strengthen Dubai's positioning as a year-round destination, even in summer.
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Blend ballooned event programming with value offers, fitness, and leisure.
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Boost footfall in malls and attractions, supporting the economy and hospitality industry.
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