Discover The Art of Real Estate


As the man who built from scratch the biggest real estate investment company in Dubai, where the sector is immensely rich and booming, Firas Al Msaddi is uniquely well-positioned to reveal the secrets of how to be successful in a sector where there are fortunes to be made…and lost. 

His new book ‘The Art of Real Estate: from Entry to Exit’ reveals the dos and don’ts of investment and the inside story of how the industry really works. It explains why knowledge and understanding of the market is all-important and, step by step shows how that information and data can be gathered, assessed and used to gain a competitive edge and, most importantly, make the right investment decisions – whether that’s buying a home for your family or investing to sell on or rent. By the time you’ve read this book, you’ll not only be eager to enter the real estate investment market, but you’ll also know how to do it successfully, and profitably, wherever you are in the world.  To find out more, visit,

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