The CAAD process for investment


In The Art of Real Estate you will find a very simple, but accurate, realistic and effective I call CAAD: comparison, analysis, assessment and decision. I apply CAAD to every project before I make any personal or institutional investment decision as well as before presenting any kind of real estate investment advice to my clients.

The CAAD process comprises two main steps:

The first is COMPARISON. In my book, I show you how simple to benchmark all the features and benefits of one project against other projects. Having all these facts set out on one sheet gives you a very clear all-round understanding of the value you are getting out of each project.

The second is ANALYSIS, ASSESSMENT, DECISION. Analysis of each project enables you to assess which one offers you the best value in light of your needs and preferences, so you can make the right investment decision.

This simple process makes successful investment decisions so much easier to achieve – find out more in The Art of Real Estate:

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