
Maja Pavlovic has been nominated for Bayut Awards 2024’s Agent of the Year, a recognition that underscores her impact on Dubai’s real estate sector. As Sales Director of fäm Master Agency, she has established herself as a leader in an increasingly competitive market.
With over 200 listings and more than 400 properties sold in less than five years, her track record speaks for itself. She has brokered some of Dubai’s most high-profile transactions, including one of the most expensive sales in Jumeirah Islands. However, beyond individual success, Maja has played a key role in shaping a more structured and results-driven approach to real estate sales.
Addressing a Gap in the Industry
Throughout her career, she has observed a common challenge among real estate agents—especially those new to the field. Many are given the basic tools to start their career, such as a SIM card and an office space, but little to no guidance on which properties to sell or how to navigate Dubai’s competitive market. With thousands of listings available at any given time, the lack of structure often leaves agents struggling to identify high-value opportunities.
To address this issue, she worked alongside Francesco Ferretti to establish fäm Master Agency, under the leadership of fäm Properties CEO Firas Al Msaddi. The agency was designed to provide a clear, streamlined approach to real estate sales, offering agents direct access to curated, high-value, exclusive properties with strong investment potential. Rather than leaving agents to navigate the market independently, Master Agency ensures they have the support, structure, insight, and most importantly exclusive properties needed to make strategic sales decisions.
A Strategic Approach to Selling
One of the most successful examples of this approach is “Century” in Business Bay, an exclusive project under fäm Master Agency. The project was met with extraordinary demand, nearly selling out at launch despite minimal marketing spend. The success of “Century” was largely due to its strong value proposition, which made it a clear choice for buyers and brokers.
This outcome reflects the core strategy of fäm Master Agency—sourcing exclusive projects that are well-positioned in the market, thoroughly studied, and aligned with buyer demand. By prioritizing quality over volume, the agency ensures that agents are not just selling properties but offering investments that yield returns.
As a result of the strategic approach to real estate training and sales, fäm Master Agency has already made the first 2 agent millionaires in its first year.
Looking Toward 2025
While the Bayut Awards 2024 nomination is an important milestone, it represents more than individual achievement. It highlights the effectiveness of an open ecosystem, where agents from multiple brokerages collaborate, a structured, research-driven approach to real estate, one that bridges the gap between agents, buyers, and high-performing properties. Gain access to Dubai's most exclusive properties. Contact fäm Master Agency today!