Senior industry professionals are confident that the new property advertising rules recently announced in Dubai will significantly enhance transparency and efficiency in the real estate market. Notably, the mandatory inclusion of QR codes on all marketing advertisements will empower potential buyers or tenants to access relevant information about properties and make well-informed investment decisions.
The potential introduction of digital NOCs for rental advertisements is a significant stride toward curbing fraud and ensuring the legitimacy of all rental agreements. By its very nature, this measure will also bolster the removal of fake listings, which can significantly impact the market value of certain projects and communities. In doing so, it will restore trust and agent credibility, thereby maintaining the market's integrity.
Furthermore, the crackdown on fake listings is a substantial boon for agents who operate with integrity and transparency. The potential fines that can be imposed on agencies and individual agents involved in such practices are not just a deterrent but a crucial measure for upholding the fairness and integrity of the real estate market. This underscores the seriousness with which such practices are being addressed.
Overall, these new rules will benefit hardworking and honest industry professionals and consumers by promoting fairness, transparency, and accountability in the Dubai real estate market.