What is the primary real estate market and how does it work in Dubai?

The primary real estate market in Dubai refers to properties sold directly by developers, typically as off-plan or newly completed units. These properties have never been owned or occupied before, and buyers purchase them either before construction starts, during construction, or shortly after handover.

How It Works in Dubai:

  1. Direct Purchase from Developers
    Buyers deal directly with real estate developers (not previous owners) and often benefit from launch prices, flexible payment plans, and exclusive offers such as post-handover payment options or waived fees.

  2. Payment Plans
    Off-plan projects usually involve an initial down payment (typically 10–20%), followed by installments tied to construction milestones. Some projects also offer post-handover payment plans.

  3. Regulatory Oversight
    All off-plan developments in Dubai must be registered with the Dubai Land Department (DLD) and regulated by RERA (Real Estate Regulatory Agency). Payments are held in escrow accounts to protect buyers, and developers can only access funds upon meeting verified construction milestones.

  4. No Prior Ownership
    Since these properties are new, buyers can customize certain finishes or layouts (subject to the developer’s offerings), and benefit from modern designs and amenities.


The primary market is ideal for investors or end-users looking for brand-new properties, attractive payment terms, and potential capital appreciation—especially when buying early in a project’s lifecycle.

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